Tuesday, June 18, 2013

Marketing Via Email: Tips And Techniques For Success

By Al Thomas


Too many people reject the idea of marketing with email because they have a close mental association between it and email spam. It's a tough job to create email promoting campaigns that are engaging and get customers to buy, but it can be done. The suggestions in this article can help you create interesting and relevant content.

Ask your customers for feedback on your emails. Since your customers are the most important part of your campaign, it is important to know if they are pleased with the emails they receive from you. You could ask them to fill out a short survey with a few questions on what they like and what they dislike.

Before you put someone on your marketing with email list, you need to have their permission. If you don't have their permission, you will be responsible for sending spam and there will be many complaints. Your email provider may even dissolve your account if they get wind of what you're doing. Prevent that from happening by requesting that people subscribe to your list.

Be persistent with your email marketing messages. It can take as many as twenty emails to one prospect before you routinely have their attention. Try telling a good story through your messages. Hook them with a few messages and let it unfold over a series. Running contests that span several weeks are good way to do this.

Even though it should be obvious, it is important enough to state over and over: Never send unsolicited emails. You should have explicit permission from everyone you send marketing emails to. This is about more than trying not to upset them; a recipient who considers your email spam can cause trouble for you with your service provider.

Include a link at the bottom of any marketing emails that allows people to unsubscribe easily. If someone does not want to receive your messages, providing a simple way for them to unsubscribe is preferable to ending up in their spam folder. It will also help to protect your reputation as a business that respects its customers.

In addition to using what you've just read, think of your audience in order to be effective at marketing with email. What do they wish to view? Think about what they would like to read. How can you get those thoughts converted into sales? Find your answers in the information above and then get ready to watch your marketing campaign succeed!




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