As business owners trying to bring in new customers, one of our cardinal rules is 'Always take care of the customer', even if they are sometimes a pain in the butt and are totally wrong. The thing is, we are here in business to look after their needs and supply them with the products and services they want to buy. Oh, and their money pays for our lifestyle too, which is always nice.
Now everyone's going to have some problem customers you have to get rid of occasionally, but mostly your job is to build and nurture relationships with people so they continue to buy from you and hopefully bring their friends along too. And if you're really good at this, you should be able to create customers who keep buying from you for life.
But to get customers for life, first of all you have to get customers. And the best way to do that is to make sure your customer's first experience buying from you is a good one. After that you can take your new customers through a process of offering them additional products and services, hopefully forever.
But that first sale is the key, and if you don't make the customer's experience a good one, there'll be no second or subsequent sales any time soon. And you'll also miss out on all of that goodwill, testimonials and referrals those customers could have given you too. So, what's the best way to give your customers a good experience on that first sale?
Since making a sale to a new customer is always the most difficult one to make, you really MUST make it easy for people to buy from you instead of anybody else. They are no doubt buying the same or similar products or services from somebody else, which presents a problem. Because change is difficult for most people, you'll need to make an offer that's virtually irresistible if you want them to switch. If you don't, they will just keep buying from the same vendor they are using now.
For some reason many business owners seem reluctant to develop some kind of an irresistible offer to bring in first time customers to their business. The just expect customers to move from their existing supplier and start buying from them without any real incentive to do so. Sorry, but it isn't gonna happen unless you actively drag them away from where they are buying now and give them a reason to buy from you instead.
Therefore one of the easiest and fastest ways to get customers to move from them over to you is to develop an absolutely irresistible offer - an offer that's so good, people feel like a fool if they don't take you up on it. Then your goal is to keep these people shopping with you instead of going to somebody else. You can do this by building a relationship with them so they get to know, like and trust you. But if you don't do this, they'll simply go to another business when they get a better offer.
And of course the way to really cash in is once you've attracted these customers to your business, try to get them into some form of continuity program or a VIP rewards program so they keep coming back and buying from you. You can then make regular offers and deals only available to members so people feel special and keep coming back to buy from you even more.This is how you can get incredibly high customer retention, and earn much higher profits from your business as well.
Now everyone's going to have some problem customers you have to get rid of occasionally, but mostly your job is to build and nurture relationships with people so they continue to buy from you and hopefully bring their friends along too. And if you're really good at this, you should be able to create customers who keep buying from you for life.
But to get customers for life, first of all you have to get customers. And the best way to do that is to make sure your customer's first experience buying from you is a good one. After that you can take your new customers through a process of offering them additional products and services, hopefully forever.
But that first sale is the key, and if you don't make the customer's experience a good one, there'll be no second or subsequent sales any time soon. And you'll also miss out on all of that goodwill, testimonials and referrals those customers could have given you too. So, what's the best way to give your customers a good experience on that first sale?
Since making a sale to a new customer is always the most difficult one to make, you really MUST make it easy for people to buy from you instead of anybody else. They are no doubt buying the same or similar products or services from somebody else, which presents a problem. Because change is difficult for most people, you'll need to make an offer that's virtually irresistible if you want them to switch. If you don't, they will just keep buying from the same vendor they are using now.
For some reason many business owners seem reluctant to develop some kind of an irresistible offer to bring in first time customers to their business. The just expect customers to move from their existing supplier and start buying from them without any real incentive to do so. Sorry, but it isn't gonna happen unless you actively drag them away from where they are buying now and give them a reason to buy from you instead.
Therefore one of the easiest and fastest ways to get customers to move from them over to you is to develop an absolutely irresistible offer - an offer that's so good, people feel like a fool if they don't take you up on it. Then your goal is to keep these people shopping with you instead of going to somebody else. You can do this by building a relationship with them so they get to know, like and trust you. But if you don't do this, they'll simply go to another business when they get a better offer.
And of course the way to really cash in is once you've attracted these customers to your business, try to get them into some form of continuity program or a VIP rewards program so they keep coming back and buying from you. You can then make regular offers and deals only available to members so people feel special and keep coming back to buy from you even more.This is how you can get incredibly high customer retention, and earn much higher profits from your business as well.
About the Author:
Confused about how to get new customers? If you want to quickly increase your sales and profits with Eben Pagan's Accelerate Training. Stop by the site where you can read this Accelerate High Growth Business Training Review which covers what the program is all about and looks at whether it's a good idea for your business or not.
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