Monday, September 23, 2013

What Should You Be Investing In For Your Business?

By Vito La Fata


If you are the owner of a fitness business, chances are good that you are making some mistakes in the way that you invest in your business. It is common for owners of fitness businesses to concentrate on such things as the latest fitness machines, the demographics of their clients, how long your training classes are and things such as this.

But I still hear from fitness pros who are struggling to make it. They call me and want to know things like how frequently I buy new machines in order to keep clientele up enough to make sufficient funds to meet payroll and make a profit. But oftentimes, they are concentrating on the wrong things. There are more important issues to take a look at.

In order to make a change, we need to investigate things like: How much are you investing a year on business coaching? Are you in a business mastermind? Have you invested in marketing and business systems? If so, what amount? How many personal development books that have nothing to do with fitness alone have you read this year? How many personal development courses have you taken this year that have nothing to do with fitness alone?

How many additional revenue streams does your business have and what are they? I believe if we could analyze these questions and numbers we would see more of the issue of what is holding back the majority of fitness business owners from generating a profit. Let's look under the hood of your business by asking the tough questions.

You may think that the success of your business is mainly about the kind of equipment that you have or the variety of training sessions that you have available for your clients. These are important, of course, but they are not what is going to drive your business to ultimate success.

The answer is to learn new skills such as leadership, marketing and business growth strategy. This is how you will become a great business owner and increase you bottom line. Get started today!




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