Tuesday, September 10, 2013

Market Your Business Successfully Via Social Media With These Marketing Tips

By Randy Best


If you discover how to properly leverage social media marketing, you can dramatically boost the size of your prospective clientele base. It does not matter how successful your business is, all will benefit from exposure to this marketing. This article provides several tips that will prove effective in your efforts to increase the success of your business.

You can effectively create publicity by hosting a contest on Facebook, Twitter or an other social media site. Choose some prizes that will be of interest to your audience to encourage people to enter the contest. Social media is by definition connected, so news of a great contest will spread like wildfire. If you want to garner the most interest, make the contest creative and fun. It must, of course, be product related. For instance, you might consider a logo-design contest for a new product you're introducing.

People should feel comfortable about posting comments on your Facebook page or blog. Especially if you don't give out email addresses or other contact information. Enable comments in your post options, but make certain they are closely monitored. Delete any negative comments or spam advertisements that don't belong in a friendly conversation.

If you want a discount code to be hidden, enable the annotation feature. Simply pick the point in the video at which your annotation becomes visible. When you post the video on your social network site, be sure your followers know they must watch it completely to get their discount code.

Make your page attractive by filling it with great content. Consider writing "how-to" guides on subjects of interest, or providing engaging conversation about your chosen product. Write a complete review of the product, and add some photos, as well. If you have good quality content, chances are more people who see your page will want to share it with others.

Try commenting on fellow social media blog posts. Social media is all about being social and engaging. Get to know others in your field, and let them get to know you. It quickly becomes a major networking opportunity for self-advancement.

When putting pictures on social networking sites that represent your business, make sure that you put photos of more than just the logo. Having pictures from your office or business functions gives folks the peace of mind that an actual human is behind the curtain.

Whenever appropriate, try and make your postings humorous. Anything that provides humor has a better chance of being shared between friends and family members. This becomes easy and free word-of-mouth advertising.

Make your headlines irresistible. On many social media sites, headlines are the only thing users initially see. Make your headlines so intriguing that people can't wait to click the link that leads to more information. When you use great headlines, you are sure to get noticed!

Be sure your postings have eye-catching titles. The most important feature of your content is the headline because it draws the reader's eye first. If it is catchy, they are more likely to read the article. Therefore, create a very unique and intriguing headline for your postings.

Your website should always be linked together with any social media profile. Make it easier for your existing customers to forward the content of your articles by including a share button. These widgets should be on the main page of your website, on each blog post and your RSS feeds.

Come up with your own online voice. However, you must understand your ultimate goal is to be profitable. You want to be seen as an expert, so avoid posting anything questionable or inappropriate. Any videos you publish should relate to your area of expertise, but still contain some individuality. This helps generate a great profile that will create lots of profits.

These tips and ideas will assist you in getting started in the new area of using social media tools for marketing. By implementing these methods into your business strategy, you are certain to notice an increase in the number of customers your business handles. When you really put the necessary time and effort into it, social media will prove to be a very successful and lucrative method of marketing for you.




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