Friday, October 25, 2013

Norwich, The Secret World Leader

By Sarah Williams


On the East coast of England, separated from 'normal' civilisation is the city Norwich. A city that conjures up many unflattering assumptions and preconceived notions from the wider world. 'Patridgised' by Steve Coogan's legendary fictional creation, Alan Partridge, Norwich has had a hard time in shaking off this tired and backwards image but while the stereotype lingers the businesses of this fine city continue undeterred to produce some of the greatest and most creative digital work in the country.

For a 'sleepy' city, Norwich harbors so many businesses that are leading the way in selected market sectors, innovating and pushing boundaries and all without having to face long and irksome commutes and intense work pressure of larger cities. For instance not many know that Norwich is home to EPIC Studios, one of the most significant production and post production studios outside of London. Fully geared up with state of the art, full HD production and post capabilities, EPIC is positioned to start delivering digital shows with some real production quality. The studio has already resurrected geeky nostalgia show Knightmare for YouTube's Geek Week which included the original cast and local YouTube star Stuart Ashens.

Another hidden gem is FXHOME, a software company that makes professional photo and video editing software that is stirring things up in their industry. More impressive than the big boys such as Adobe and Final Cut, yet responsibly priced for the everyday amateur filmmaker, FXHOME is hoovering up new and growing markets with an active online and YouTube focus. Working hard with YouTube luminaries such as Corridor Digital and Freddie Wong the software company is aligning itself with an remarkably diversified and creative market that will stick with the compelling new brand for years to come. It's also worth stating that FXHOME has its major markets abroad and in America yet still manages to find and attract the talent to the small coastal county of Norfolk. For a glimpse of the characteristics of the impressive company, take a look at the promotional video here.

Joining them online and with a digital delivery across YouTube and social media platforms is Lambda Films. Lambda is a video production and marketing company that creates productions for businesses that are tailored for an online delivery, a social audience and measurable results. The company, while young, has already produced work for the NHS, St John Ambulance, RG Carter, a number of Universities and offshore companies as well as winning a string of awards for their campaign work. For an insight in to the company and their norwich roots, take a look at their Video Production Norwich video.

Fighting the corner for mobile innovation is Proxama, a company pioneering the hugely exciting NFC technology. NFC, which the more elegant and powerful version of QR codes. NFC bridges the gap between traditional print and digital media, often on mobile devices. NFC technology is looking to become one of the most game-changing technologies in the mobile device arena. Norwich was also the first city in the country to host an NFC hack due to its ties with Proxama. From the hack came many notable NFC ideas, including Blue Butterfly - a tap-to-wifi company that went on to great things following the event.

This is just a taster of the talent that inhabits the quiet region and in future we'll look at many more of the outstanding businesses that thrive in the Norwich area. Subscribe to read more about this amazing companies.




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