Saturday, January 13, 2018

How To Become Freelance Art Director Los Angeles

By Peter Lee


They might not admit but a majority of designers can't wait to get to the point they are independent art directors. True, the career is one of the most coveted ones, but you don't need magic to be one. All you need is to put the necessary effort and follow the right tips that will fasten the process of becoming a respected freelance art director Los Angeles. Here are some of the tips that most successful art directors have used to get them to where they are today.

One of the secrets that are rather personal, but most art director have experienced is that there are moments in your career that you will be given a project that you are not sure how to handle yet but you managed to deliver something fascinating. This is the time you will know that this is a profession that no one can limit your creativity. This means that you have to know how to learn new skills tricks fast and apply them to your work. This way, you will be able to get into and grow in the profession faster.

Another trick you can use is to make things harder for yourself as you start out. Remember less is more sometimes, so learn to set constraints then try to work within. This will inspire some creative solutions. For instance, you can limit the number of fonts you use or the color palette. This way you will become more unique. As you do all these, remember that freelance creatives lead interesting lives, so do not try to be so serious with yourself. It will take time to master your craft.

One other trick that is important nearly in all fields is to try to understand the content before sitting down to work on a project. The best way to go about this is to do a deep research and read all draft documents to enable you to make smart decisions. So, make sure you have done necessary groundwork before commissioning art to a story.

Another useful approach to take, especially as a freelance art director, is to look for interesting client and projects to work with. Sometimes, this can be challenging during the starting stages, but working with such clients will challenge and inspire you to deliver your best. This will boost your motivation and project you forward in the career.

Another tip that has worked for many creative freelance professionals is to try to work on a dummy project for free as if you are handling real project and client. This can seem awkward and time-consuming but don't despise it. You will gain a lot in the process.

In your journey to becoming an art director, stay away from copying other people's work. This will not help you grow. Moreover, it is wrong to engage in such an exercise. What you should do instead is to learn from great work from successful art directors and apply the skills in your own projects.

With all said and done, remain cool even when you have just delivered the best creative work that has never been done elsewhere. Due to nature of their work, art directors can get excited by what they managed to achieve. But you should know that, at the end of the day, you are not saving lives. So, just stay cool and happy.




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