Is it truly easy to connect the ideas of social media and retail? Seeing as how one is rooted in the digital sense and the other in the traditional sense, I do not think that anyone would have been able to make that particular connection. However, it seems like we're going to see how this plays out, according to stories regarding Facebook. This particular social network may enter the retail industry, which is noteworthy for Robert Jain Credit Suisse, as well as other financial entities.
According to Wired, it seems like Facebook will allow its users to buy goods and services without ever leaving the site. Specifically, there will be "Buy" buttons inside of posts spread across various news feeds and what this means, in theory, is that users will not be inconvenienced if they simply want to purchase items in just a few steps. It's an interesting prospect and there are many reasons for this. One of them is that it comes across as simple, virtually anyone able to follow it.
Keep in mind that Facebook is not the first company to do this and it's unlikely that it will be the last. Do you know how many entities have gone on to become retailers in their own respects? For example, the article referenced Apple and how it went on to unveil iTunes. Facebook can accomplish similar feats, especially when considering that the website's level of engagement is undeniable. Of course, one must ask the question: which services can benefit from this endeavor?
In order for this to be truly successful - and names along the lines of Jain may agree - Facebook cannot copy off of other websites. Yes, there might be similar tools and utilities but if Facebook outright rips off what another company has done, this project is all but dead on arrival. Consumers are not foolish and they will understand when a business is not being unique and true to itself. Facebook has the potential to stand out and Robert Jain Credit Suisse can say the same.
With Facebook appearing to get into the retail market, one has to wonder what the long term success of this will be. There will be a number of variables to look into and each of them will determine how effective this endeavor will be. However, I have to believe that the company will be able to succeed, given how popular it is amongst various audiences. Facebook, as a social network with a tremendous amount of reach, should make certain that this elicits profits over time.
According to Wired, it seems like Facebook will allow its users to buy goods and services without ever leaving the site. Specifically, there will be "Buy" buttons inside of posts spread across various news feeds and what this means, in theory, is that users will not be inconvenienced if they simply want to purchase items in just a few steps. It's an interesting prospect and there are many reasons for this. One of them is that it comes across as simple, virtually anyone able to follow it.
Keep in mind that Facebook is not the first company to do this and it's unlikely that it will be the last. Do you know how many entities have gone on to become retailers in their own respects? For example, the article referenced Apple and how it went on to unveil iTunes. Facebook can accomplish similar feats, especially when considering that the website's level of engagement is undeniable. Of course, one must ask the question: which services can benefit from this endeavor?
In order for this to be truly successful - and names along the lines of Jain may agree - Facebook cannot copy off of other websites. Yes, there might be similar tools and utilities but if Facebook outright rips off what another company has done, this project is all but dead on arrival. Consumers are not foolish and they will understand when a business is not being unique and true to itself. Facebook has the potential to stand out and Robert Jain Credit Suisse can say the same.
With Facebook appearing to get into the retail market, one has to wonder what the long term success of this will be. There will be a number of variables to look into and each of them will determine how effective this endeavor will be. However, I have to believe that the company will be able to succeed, given how popular it is amongst various audiences. Facebook, as a social network with a tremendous amount of reach, should make certain that this elicits profits over time.
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